Britax – Bin The Booster Campaign

Leading child safety brand Britax has launched its ‘Bin the Booster’ campaign. This nationwide campaign is supported with hard hitting footage of a test crash and urges parents to stop using  booster cushion seats and use highback boosters with head and side impact protection instead.  This will  ensure children are safe and secure in any car they may travel in.

Current legislation requires children to travel in a car seat until they are 135cm tall or 12 years old, whichever comes first. I have always said there is a lack of understanding around car seat safety, particularly in the Group 2-3 section (protecting children 4 to 12 years approx.)  When children reach this stage I have seen many parents opting  for a booster cushion.  Whilst this does help lift the child and ensure the vehicle seat belt sit correctly on the right parts of their bodies i.e. the bony parts) the booster cushions  offer no head or side impact protection.  During 15 years of policing, I attended many RTCs (road traffic collisions) where children were injured either through no car seats at all, no seat belts, ill fitting car seats or those on booster cushions.  Please ensure your children are sat in the correct seats, they are fitted correctly and they have the seatbelt correctly positioned and on at all times.  My children have queried why their friends sit on booster cushions and argued their case to have them also!  I have explained the difference to them and even showed them this video.  Dramatic footage yes, but very impactive and the subject has never been raised again since!

For more information click here:

Britax Bin The Booster 





See what happens in the footage below and #BinTheBooster 

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About us

Izzy and Ollie is a new Children's Safety Education project which was inspired when 2 and a half year old Isabelle called an ambulance for her Mum when she experienced a life threatening allergic reaction. The incident made Joanne consider how wonderful it would be if all young children could be educated about emergency situations. To simply learn their full name, age and address as early as possible (as her 1st book illustrates) could be highly beneficial not only to themselves, but it could also contribute to help save other people’s life. The books follow characters Izzy and Ollie who find themselves entangled in various situations. They encompass Child Safety issues together with simple courses of action that children could learn and replicate should they ever find themselves in the same situation.

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